Advertising

Our Market

Our market is the Portland, Salem, Vancouver, and Hillsboro, OR-WA Metropolitan Statistical Area including Oregon counties of Multnomah, Washington, Clackamas, Marion, Lane, Deschutes, and Clark County, Washington.

The Metropolitan Statistical Area is the 23rd largest in the United States and has a population of 2,637,944. Of these 2,195,048 live in Oregon. The market ranks in the top tier of many categories:

No. 2 most bike-friendly city in USA (we are demanding a recount!)

Among the Top 10 “Fit Cities” in America

Diverse industries in high tech, wood products, outdoor gear, and health care

A magnet for highly educated, young singles

A world-renowned mass transit system featuring light rail, streetcars, and bus services

A hub for microbreweries and home of some of the world’s best vineyards and wines

An active performing and visual arts scene

Our Audience

We are targeting an active 30+ audience of early adopters who are heavy users of the Internet and are influential information leaders in their social and professional circles.

Why We’re Different

Enzyme is dedicated to examining the issues that influence how Portlanders live their lives. While avoiding the partisan noise that threatens to overwhelm the Internet, we will examine the challenges, innovations and trends that affect life in our seven-county market. Our goal is to point the way for a more prosperous community, an improved quality of life and the sort of innovation that will help Portland continue to be an agent of change. Proactive coverage will dominate: What are the challenges? Who has the best ideas? How do we move forward?

Our staff will concentrate on issues of vital interest to the Portland area: The environment, the economy, innovation, energy, technology and urban planning. In addition to covering government and news events, we will write about fine arts and music, biking and outdoor pursuits. We won’t live on a diet of police scanner reports, but rather we will focus on the stories with lasting impact on the lives of our audience.

Online Advertising Products

We recognize that one size does not fit all and endeavor to provide business solutions to fit your needs. In addition to offering standard Interactive Advertising Bureau (IAB) ad units, we will work with you to identify the best ways to meet your advertising goals.